A few weeks ago I mentioned this item in a post. I finally broke down and ordered one and I am so glad I did. My Solly wrap is so soft, and so comfortable. Bennett giggled the first two times I put him in it. Just to be clear, he used to cry when I put him in the Baby Bjorn. And besides all that.. isn't it so much cuter?! I feel so much more free for walks and shopping. The stroller or car seat on a shopping cart situation is a little cumbersome. We both love it!